Portfolio

Solera has acquired several companies over the years, several with well-known brand names. I created a series of snappy headlines to help Solera come into its own brand and set itself apart. 

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It still serves as their homepage hero 2 years later.​​

Civitas Senior Living overhauled both their own corporate website and the websites for their 50+ communities. I wrote the content for all of them.

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Read the content I wrote for the corporate website here.

Dining is one of the most important aspects of a senior living community. I was charged with writing the introduction and all the descriptions for the Civitas dining program.

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Read the full menu story here.

The objective with this strategy was to generate awareness, interest, understanding, and engagement around XpertEstimate, Solera’s new turn-key virtual appraisal service. 

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You can view the full strategy document here.

I was responsible for writing many of Civitas Senior Living's press releases. This is one of the few releases I wrote where I was able to attend the opening.

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Read the full text here.

GCNC wanted content to post over the holidays to maintain audience energy from MJBizCon. I wrote several posts, one of which can be found live here.

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Read the full set of posts here.